Orcs is still going its way

The Game Release of Orcs was back in Januar 2015
since than it had:

350000 Installs via Google Play

24400 Installs via iTunes

9570 Installs via Amazon

Thanks everyone for playing!

Cheers David!

iOS AppStore:

Google Play AppStore:

Amazon AppStore:

Chartboost Statistics 2015 – David Zobrist Indie Mobile Game Developer

So 2.5 Years as one man Indie Mobile Game Developer here is my most recent Statistic update.
I am kind of struggling for the reason that the money pretty much remained the same even tough the Downloads increased massively within the last couple months. It could be related to an overall lower eCPM or that the variety of shown ads isn’t that high at the moment so players are less likely to be interested and interact with the Ad Units. I also switched on interstitial videos instead just pop ups roughly in the middle of the year which co-created the newest highest peak of around $250 in one Day mostly 85% by the game Orcs. A number I would have liked to see more often 😛 But still it felt pretty exciting.

The Daily New Installs / New Players
A lot of them go to the Game PewDiePug which unfortunately isn’t the one with the highest ARPU.
David Zobrist mobile new installs 2015

The actually daily Money generated through the Chartboost interstitial pop ups and videos
David Zobrist Money Daily

Since I assumed the videos my reduce the amount of Boot ups since they are so hardly annoyed and this could be another reason for the not linearly rising daily income. But it isn’t also the Boot up look good compared to new Installs and history.
David Zobrist boot ups 2015

Duck Defense a Brofist Legend is live now

My newest mobile game title just went live. The Android versions first (iPhone 7 days later)
Enjoy and give me feedback,
David Z.

Google Play AppStore:

Amazon App Store:

iOS App Store(15.8.2015 live):

You are a Duck, protect your sponge with your brofist against the Barrels.
+Become a master at watching your Duck throwing fists at Barrels.
+Find over 18 collectables such as PewDiePug, Titan Mech etc. or buy em and reward Apple and myself for this masterpiece.
+Endless mode: There is no end!! Stay here..please..

+Join the Legend via Facebook and learn more about the other Stuff

Game Developer looking for the right Marketing Partner to expand

Here quickly what I did so far Marketing wise for my self-made Mobile Games and what marketing partner I look for.

The Mini Push
So far I used Facebook Ad Campaigns on App Installs. Investing 100 Euro using a CPC of $ 0.25 leading roughly 300 extra downloads.(they convert very well) It is kind of the a mini push to give a game the real chance to be discovered.

My ARPU’S (Average revenue per User)
Simple highscore games  $ 0.05 ARPU
Example: Three Points
Link: https://itunes.apple.com/app/three-points/id901300583?mt=8

Simple Cookie clicker games had an ARPU  of $ 0.08.
Example: PewDiePug
Link: https://itunes.apple.com/app/pewdiepug/id891039994?mt=8

Orcs, My newest game has an ARPU of $ 0.15
Link: https://itunes.apple.com/app/orcs/id947428028?mt=8

Which is by far the highest I achieved so far. Additionally it gained a solid fan base.
The Game will get updates on a regular base, to maintain players it has and give them more to do.
Orc Friday

I am looking for more exposure for the game now.
The plan is to come profitable out of the next marketing move and I need a strong partner for that.
Someone who is interested to help me up and work with me over some time.

One of the strategies would be to boost the game to the top 10 of a smaller country to get the game noticed.
Another would be reaching more Review sites and blogs which have real active players visting.

For the start i am willing to invest up to 1000 Euro.
I only invest in options either offering a CPC < $ 0.15 with a real goal (not jus some for the installs sake) aiming for a country push. Witch will require a partner that can bring the downloads within the required time frame to rank the top 10 of the small country.

Or multiple review/media exposure offers that results in enough estimated downloads to pay back the expenses.

So is there anyone which feels like we can do great?
Than please write me here:


Let’s talk statistics

I didn’t post my app statistics since way back when I released Sha Cat. As you may have read I changed my approach after that game and went for a lot smaller apps. Throwing 3-4 Apps out a month for the last 3 Months.
Using iAds and maybe 1 simple in-app purchase to monetize.

The first one was Bumpy Ball which already performed much better than all my apps before. And I took my learnings but couldn’t really re-apply them for a several apps after.

I teamed up with Sabba Keynejad a very talented technology/trend designer.
And we created the one app which is by far the most successful app I released.

The App had around 5000 Downloads within the first two days, all natural, there was no Marketing except the regular posts through my social media channels. ( Google+, Twitter, Tumblr, Linkedin, Facebook, Deviantart, Pinterest)

David Zobrist pewdiepug

It even managed to get into the iTunes roleplaying top 10 in Estonia, and went into the top 100 in 32 other countries. Unfortunately the iAd failed to appear on time so we did not create any money within this time.
I couldn’t take that and switched it to paid. Which immediately kicked us out of all reached positions and decreased the downloads dramatically (-90%). It basically killed all natural growth.

A half week later the ads where there.. So I switched it back to free. It did came back up from 10-20 daily downloads (paid time) to 200-300 Downloads a day.

But it obviously had lost it’s magical boost. Since the last two week it remained like this but we patched it and the changes went live the last week. We basically created a pop up to rate the app and give the player in-game points for doing so. This small change had a dramatic effect. We received around 110 fresh user rating in the last 5 days, most of them beeing 5 of 5 possible stars.  We are right now trending back up, which is really exciting.

pewdiepug game ratings david zobrist

The loop of getting more players through the nice ratings and turning them into active game raters through the pop up seem to run incredible effective.

Pewdiepug Charts iphone David Zobrist

I know for sure I will never switch an app to paid again, no one pays now a days and it kills all growth.
I’m right now really happy that we got this second chance.
Let’s see what the week brings us!