Posted this 1 month ago into the unity forum hasn’t get much feedback / resonance.
This would require some development investment but would pay of tenfold, they could also buy a company like xsolla to speed that up. See the details in the image below or press the link to the forum post.
But their profits would increase dramatically with the current bear market and their stock beeing down to 48$ this is a huge wasted opportunity for them.
I would love to see them rise again and ever far beyond their current all time high.
Here the idea:

Specially for industries which currently do NOT have their own stores, like for example the health sector, this would enable them to also use in app purchases which currently they can’t.
Cheers,
Dave