Chartboost Advertising my App via CPI

GOAL: Drive installs to Orcs as it is my highest ARPU game right now
So I just use this post as a small update about how my advertising test went.

Terminology:

CPI= Cost per Install
I pay to get a user to play my game and hope to make a profit after that fee.

ARPU= Average revenue per user
How much money your app makes on average per user.
Installs/Total Revenue within same time frame= ARPU

My ARPU’S (iOS)
iOS tends to have 30% higher ARPU with my Apps compared to the android versions.
Orcs ARPU $0.24
Three Points ARPU $0.03

Steps 1:
Testing video ads:

I setup chartboost video ads to drive installs to my game.
Which works NOT with CPI but rather you pay for each completed video view.
It should be ending up cheap than CPI but of course it is not guaranteed to generate an install.

The video ads didn’t create an impression or install at all, regarding to Chartboost I just bet to less to be shown, even with raising it to $0.30 even tough it says the minimum is $0.01.
Also they kept referring that an install right now costs around $2.50 instead telling me why my impression NO CPI campaign doesn’t start rolling.

Also started testing it with $0.50
No installs generated or paid.

Steps: 2
Testing Interstital pop up ads:

I took the remaining $100 and created another campaign an interstitial one this time.
Bidding $0.50 for an install right now. Definitely again way above the minimum price ($0.25). But way below the suggested bid. I just wanna see if I can get a download here and there for that price range.

If that all doesn’t work I might just go big play and pay the $2.50 for an install since I did not find a way to transfer the $100 back to my main balance. And I also wonder how much impact such installs have, how much can bring me a „quality user“, would it effect my ARPU calculation or is it the same.

Steps: 3
After 1.5 days with no result I increased the CPI to $2, the suggest bid is $1.65 to $2.50 here.
Awaiting a result soon..

Fact:
Your app just needs a very solid ARPU to be able to play in the league.

Key factors for having a great ARPU:
+Well selling In-apps (with solid range $1.99 to $10+)
+Re-play value or/and a lot of Content / Player Progression
+Banner ad
+Chartboost ads
+Right niche where advertiser pay more to get installs (popular section)

if you can manage to achieve $1 ARPU your already playing well.
Of course your ARPU is also effected by how popular your game is and the with it coming „meaning“/“importance“/“relevance“ which:

+increases the likely hood to sell an in-app
+increases the play sessions
+increases the value of your shown ads as they start competing to be shown in your app

Werbung

Game Developer looking for the right Marketing Partner to expand

Here quickly what I did so far Marketing wise for my self-made Mobile Games and what marketing partner I look for.

The Mini Push
So far I used Facebook Ad Campaigns on App Installs. Investing 100 Euro using a CPC of $ 0.25 leading roughly 300 extra downloads.(they convert very well) It is kind of the a mini push to give a game the real chance to be discovered.

My ARPU’S (Average revenue per User)
Simple highscore games  $ 0.05 ARPU
Example: Three Points
Link: https://itunes.apple.com/app/three-points/id901300583?mt=8

Simple Cookie clicker games had an ARPU  of $ 0.08.
Example: PewDiePug
Link: https://itunes.apple.com/app/pewdiepug/id891039994?mt=8

Orcs, My newest game has an ARPU of $ 0.15
Link: https://itunes.apple.com/app/orcs/id947428028?mt=8

Which is by far the highest I achieved so far. Additionally it gained a solid fan base.
The Game will get updates on a regular base, to maintain players it has and give them more to do.
Orc Friday

I am looking for more exposure for the game now.
The plan is to come profitable out of the next marketing move and I need a strong partner for that.
Someone who is interested to help me up and work with me over some time.

One of the strategies would be to boost the game to the top 10 of a smaller country to get the game noticed.
Another would be reaching more Review sites and blogs which have real active players visting.

For the start i am willing to invest up to 1000 Euro.
I only invest in options either offering a CPC < $ 0.15 with a real goal (not jus some for the installs sake) aiming for a country push. Witch will require a partner that can bring the downloads within the required time frame to rank the top 10 of the small country.

Or multiple review/media exposure offers that results in enough estimated downloads to pay back the expenses.

So is there anyone which feels like we can do great?
Than please write me here:

david.zobrist@outlook.de