Big Thanks to Gamesalad

1 year 8 months

This is the time I know create games for living, alone from my home, lien in my bed doing what I love most, create video games.
Gamesalad enabled this path for me, together with it’s active community and tutorials by @tshirtbooth @The_Gamesalad_Guru which delivered key resources for a fast learning process (1 month full time).

As everyone here I had to learn the hard way, launching plenty of apps which where unnoticed and only resulted in a couple of downloads. Forced to change and re-invent what type of games I create multiple times, finding my path by try and error.
I was many times doubting myself but always could ring down this thoughts with the simple believe that I get better each time I fail.

As I advanced new helpful persons crossed my way and with one of them, his name is Sabba Keynejad we created a simple game called „Three Points“ that got featured by apple over a full week Europe wide in the „Best New Games“ section. And another week in a few european countries as „What we are playing“ and „Best Indie Games“. Leading to 400.000 Downloads and ranking us on only 1 spot behind candy crush on the App Store, back than.

david zobrist three points karolina maria glijer

We did not know much about monetization and the game was free, the only advertising was an Apple iAD’s Banner Unit. Generating in this month around $ 1200, we sold a copy of the game to a marketer for $ 2000 which pushed his app even higher. (he called it Impossible rush)

Since we did not create enough money looking at the incredible amount of Downloads, it was time to overthink the way we make money in our apps. I spend a full month updating my back than 28 Apps with Chartboost interstitial Ad units. Which performed from day 1 well. Unfortunately we were no longer featured.

Calculating backward we could have made extra $ 12.000 to $20.000 if we would have had the chartboost Advertising in the game from the beginning. But thinking like this is poisonous, so I moved on.

Sabbe Keynejad and myself create a game called PewDiePug, two months before the success of Three Points and the Pug game started to take off and this time we were prepared to make money.
It did by far not reach the Download volume of Three Points but it pays my bills since over 6 months, brining it constant cash which I share 50/50 with my partner.

pewdiepug david zobrist game

Getting a grasp of what people want and an improved Art Style learned by Sabba Keynejad I created my most recent title called „Orcs“. It is the one game that keeps Players in the longest up to 4 hours straight can be seen in the analytics. And it monetizes therefor the best so far, beside of not having the traffic of Pewdiepug.

david zobrist indie game developer money

Also players keep the app and wait for updates, they became loyal fans which is the greatest what can happen to your Indie Game. It’s great to know that people look forward to your next update and brings back that feeling you are really looking for when making games, it feels purposeful, you make them happy.
Bye,
David Zobrist

Full time Indie Game Developer Revenue

Backstory quick
So a quick update how it looks financial for me. As maybe some of you guys now I was supported 6 months with a „Gründungszuschuss“ from Berlin at the start of my career as Indie Game Developer. Which was basically almost the same money as I was working full-time. What ever its already 1 year and 3 months later now and I’m still a full time Indie.

My Gaming Apps
I got 26 live apps on iOS, 30 on Android Google play and 30 on Amazon Store. 90% of them created this year, 2014.
The main money comes through 2 of my 26 live apps.  Which are Three Points, which was picked and featured by apple and PewDiePug a game that gets insane ratings and constant downloads due the strong fans/Bro’s of PewDiePie.

My capital + Income Stream
I started to make a monthly income which after splitting 50/50 with my creative partner Sabba Keynejad
is comparable with a internship salary(400 Euro a month). I got an extended „Gründungszuschuss“ of 300 Euro until March 2015 on top. My original start off money of 6000 Euro has been declined to around 2500 by now.
The rough 700 Euro will now probably make me stay around 2000 to 3000 Euro with my current expenses.

Monetization
I got featured with Three Points back than but I only had in there iAD Banners which made out of 330 000 Downloads and over 1 million expressions rough 1000 USD. We took a big learning and added Chartboost which would have generated around 7000 USD on top if we would have had it in. All Apps now got both, some of them have an extra option to remove advertising for a in-app purchases of 0.99 USD. Even tough our overall Downloads have been reduced drastically since the apple feature past there is now a solid income stream etablished. (since the last 3 months)

Chartboost statistics iOS
(2.5 months)
ios revenue

Chartboost statistics Android
(2.5 months)
android revenue

The biggest Hope
The second game is our biggest hope so far, If Pewd’s Bro’s can make him play the game on Youtube this would eliminate all money worries quickly. PewDiePie was back than one of the main reasons Flappy Bird became the success it is/was.

Trying out some Marketing

So far I did post on several social media channels, PR agencies, this blog, deviantart and made youtube gameplay footage of my games. I tried admob, invested 100 Euro all in one day with CPC(cost per click) of 0.10 USD it made 800 more downloads over 2 days. Which was pretty ok already, additionally I’m now in contact with a big marketing player, which currently checks whats the best way to give my apps some more attention. Let’s see how this all works out.

 

Bubbels – Pop them Bubbels!

Pop them Bubbels! 
Bubbels just went live for iOS so here the official announcement, now its your turn to play it.
Have a good start into this new week everyone!

iTunes: https://itunes.apple.com/app/bubbels/id930848530?mt=8

Google Play: https://play.google.com/store/apps/details?id=davidzobrist.bubbels

Amazon: http://www.amazon.de/David-Zobrist-Bubbels/dp/B00OOY6G2O

Bubbels 1 Bubbels 2 Bubbels 3

The Struggle of an Indie Developer

Overall I do this now full time since one year and Three Points was my 20th app. So far none of the apps made really noticeable money. But I see em as learnings and progress, its just a matter of keep on doing it.

This month was the first profitable. iAd made 800 usd and chartboost (late implementation -3 weeks to late) made 200 usd this week my artist/partner Sabba Keynejad made a deal with a guy from California we made em a clone of four points for 2000 usd which was good money.

So this month was around 3000 usd which I split 50% with Sabba because he made my concept big and helped form em into perfect simple versions.

I just think its an extreme hard business and I would suggest no one to start with games that take to long and rather go for a lot of quick learnings until you know what the crowd thinks is a good game and not your own Ego. I still sometimes struggle with that and end up shipping small games that feel really fun to work on but once I shipped and some time passed I realize that they are not as awesome as it felt to build em and they are way to inaccessible for the crowd.

Some People now start to clone my best games but this whole cloning doesn’t bother me too much, since I don’t think that there is something like the ultimate idea or concept, there is an endless amount of ideas that want to be expressed, no reason to be locked in to a specific.

The only wish I really have is that I can keep on doing and stop worrying about money. Thats the dream…

Got roughly money left until March 2015. So back to work.