For the duration of almost a year we were using HeyZap Ad Mediation, which became part of Fyber. It mediates the ads within our mobile game and shows us analytics as well as delivers their own ads via Heyzap Ad Network.
Over the year we could always see the revenue generated by the Heyzap Ad Network seperated by the revenue of the other networks in the upper right corner of the revenue page.
Since 2-3 months the amount was big enough so the automatic transfer should take place. All information and forms were/are delivered. How ever so far we did not see a single cent from the Heyzap Ad Network also they are not responding on our emails or Facebook posts on their page.
This already felt scammy.
But that was ok for us as we could still see the total amount within the revenue page.
But since 2 weeks the platform layout changed and it is now called Fyber FairBid.
There is no more total revenue counter for the revenue from the Heyzap Ad Network.
No money has been wired..
So where is our money?
Since 2013 I am working for myself. As a full time Indie App Game Developer working on my own apps. Starting off with a savings Budget of 5000 Euro.
Since than it was fluctuating and dropping to lows like 1500 Euro just to rise up to 5000 and above again, to 8000. There were special the initial 8 Months where I made cents and the savings were burning down.
But what is killing all my savings right now are the estimated taxes I have to pay since 2016. Since I earned well in 2015 the amount I have to pre-pay every 3 months to the Finanzamt were big in 2016 and 2017. 1000 Euro and 500 Euro steps to be exactly.
In 2016 I pre-paid 3000 Euro and in 2017 2000 Euro.
While I was making 9800 in each of those years..
My Depot just reached the minus digit. (-1.66 Euro)
My tax lady had to keep postponing the tax entries for 2016 for more than a half year now, because she gave birth.
Im so desperately waiting for that tax entry which should give me back 2016+2017 => 5000 Euro – maybe 400 Euro max. But that could take another 3 months.
Were I will struggle to pay my rent and insurance.
Indie game developer full-time the life of a starving artist..
I am going to delete one of my Apps.
Brofist Xmas! will be gone by the end of this month.
As it is basically Brofist! the items of the Xmas! Version will be moved to the normal version.
This will help me to have my app portfolio in good shape instead of having to much similar apps.
So if you still want to have the Xmas! Version you can download it free, as always, until the end of the month than its gone.
I hope you understand.
Brofist Xmas! iPhone Game (Free):
Brofist Xmas! Google Play Version:
Amazon App Store Version
So 2.5 Years as one man Indie Mobile Game Developer here is my most recent Statistic update.
I am kind of struggling for the reason that the money pretty much remained the same even tough the Downloads increased massively within the last couple months. It could be related to an overall lower eCPM or that the variety of shown ads isn’t that high at the moment so players are less likely to be interested and interact with the Ad Units. I also switched on interstitial videos instead just pop ups roughly in the middle of the year which co-created the newest highest peak of around $250 in one Day mostly 85% by the game Orcs. A number I would have liked to see more often 😛 But still it felt pretty exciting.
The Daily New Installs / New Players
A lot of them go to the Game PewDiePug which unfortunately isn’t the one with the highest ARPU.
The actually daily Money generated through the Chartboost interstitial pop ups and videos
Since I assumed the videos my reduce the amount of Boot ups since they are so hardly annoyed and this could be another reason for the not linearly rising daily income. But it isn’t also the Boot up look good compared to new Installs and history.
So far all my almost 40 gaming apps had no banner advertising on android while having iAD Banners for the iOS Versions.
Each month iAD Banners on iOS generated around 200 to 300 Euro but on Android nothing came from Banners only from interstitial Pop ups served by Chartboost (main revenue stream).
So I was missing out on roughly 50% of what I could earn with Banner ads, Gamesalad now launched their new update today added the option to add these Admob Banners for the Android Versions of the game.
As you can imagine im hammering out the android updates of my top performing 6 apps as fast as I can now to get that money rolling. Cant wait to see the first results 🙂
I like money.
Making games is so exciting! Then it becomes work..
Shout out to my Indie Bro’s out there!
So a quick update how it looks financial for me. As maybe some of you guys now I was supported 6 months with a „Gründungszuschuss“ from Berlin at the start of my career as Indie Game Developer. Which was basically almost the same money as I was working full-time. What ever its already 1 year and 3 months later now and I’m still a full time Indie.
My Gaming Apps
I got 26 live apps on iOS, 30 on Android Google play and 30 on Amazon Store. 90% of them created this year, 2014.
The main money comes through 2 of my 26 live apps. Which are Three Points, which was picked and featured by apple and PewDiePug a game that gets insane ratings and constant downloads due the strong fans/Bro’s of PewDiePie.
My capital + Income Stream
I started to make a monthly income which after splitting 50/50 with my creative partner Sabba Keynejad
is comparable with a internship salary(400 Euro a month). I got an extended „Gründungszuschuss“ of 300 Euro until March 2015 on top. My original start off money of 6000 Euro has been declined to around 2500 by now.
The rough 700 Euro will now probably make me stay around 2000 to 3000 Euro with my current expenses.
I got featured with Three Points back than but I only had in there iAD Banners which made out of 330 000 Downloads and over 1 million expressions rough 1000 USD. We took a big learning and added Chartboost which would have generated around 7000 USD on top if we would have had it in. All Apps now got both, some of them have an extra option to remove advertising for a in-app purchases of 0.99 USD. Even tough our overall Downloads have been reduced drastically since the apple feature past there is now a solid income stream etablished. (since the last 3 months)
Chartboost statistics iOS
Chartboost statistics Android
The biggest Hope
The second game is our biggest hope so far, If Pewd’s Bro’s can make him play the game on Youtube this would eliminate all money worries quickly. PewDiePie was back than one of the main reasons Flappy Bird became the success it is/was.
Trying out some Marketing
So far I did post on several social media channels, PR agencies, this blog, deviantart and made youtube gameplay footage of my games. I tried admob, invested 100 Euro all in one day with CPC(cost per click) of 0.10 USD it made 800 more downloads over 2 days. Which was pretty ok already, additionally I’m now in contact with a big marketing player, which currently checks whats the best way to give my apps some more attention. Let’s see how this all works out.
So this month is the first which was finically successful since I started a year ago.
And this is how it looks:
Chartboost Full Screen Advertising:
On top of that Sabba Keynejad and me made a deal with a guy from Calefornia which made another 2000 USD.
All Income gets split by 50% with my partner.
Just in the moment you think you reached a new depth, since all your perspective starts to blur through the lack of money, the universe comes and helps out again!
Just got 1000 Euro back from the „Finanzamt“ 🙂 What a nice surprise!
I rent out my flat for one month to a friend of my girlfriend for a price where I make some extra 100 euro (furniture bonus) beside of no having to pay any rent.