Investing into building a Market Presence

Today I’ll start investing some money in the online presentation (amount of likes) of the Sha Cat Facebook Page and the young Youtube Channel.

Current statistic:
Facebook: 41 likes (page below)
Youtube: 120 views (video below)

Facebook Ads:
Starting to use Facebook Ads with very specific target audience
13-17 year old Girls from Germany which like candy crush, iPhone, cat and games.
https://www.facebook.com/pages/Sha-Cat/160613200814704?ref=tn_tnmn

Price:
1day/8 Euro
6 days/48 Euro

=108 Likes per day estimated

Youtube Ads
A specific picked video of mine will be featured via Google AdWords.

Price:
7.38 Euro per day = 450 views per day estimated
6 days / 44,28 Euro

Total cost this week:
92,28 Euro

Let’s Check the results by end of the Week.
Best regards,
Dave

Consistent Presentation and in the World Wide Web

The cat has made a big leap in „cuteness“, I managed to make her face much rounder and cleaner. This will be the final version of her I’m pretty happy how she looks now.

I aligned all Marketing Channels now to represent „Sha Cat“ only, leaving my first game project „The Sha Man“ back and giving the stage to the Cat.

Like and follow me to support me on this journey!

On twitter:
https://twitter.com/TheShaManGame
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On Google+:
https://plus.google.com/u/0/+DavidZobristGames/
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On Facebook:
https://www.facebook.com/pages/Sha-Cat/160613200814704?ref=tn_tnmn
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I don’t have websites so far, I keep on using Facebook pages for all my products. For the first app back then I used Facebook Marketing (ads), which I will not do this time. Since you get a lot of likes but these „people“ do not really interact with the page content, so I have my doubts about their real existence.

I’m looking forward for a lot real people.

Best regards,
Dave

Sha Cat – Name registered on iTunes

Just protected the app name of my next #game! Sha cat!
From this point on you get 180 days to deliver your binary file (your game file) to Apple.
If you don’t deliver the binary within this time frame you lose the app name and others can use it but for you the name opportunity is gone. I plan to release the app around April 2014 so there is no real pressure on me through this limitation.
Screen Shot 2014-01-15 at 17.08.33

 

My newest Game Project – Update!

Here some screenshots of what I was able to do during christmas and new year in-between family and friends time.

-Polished the shop and the character upgrade screen.
-Added DMG values, Crits, Gear that effects Stats of the cat.
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-Added the first spell beside of the regular claw attack. FIRE PAWS!
-Added Energy shield skill which costs 1 SHA(energy) and is activated by tapping on the cat.
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-Created together with my brother varies music themes.
-Energy System feedback added. Spell costs if a spell is purchased are shown like  „-2“ floating away from the bubble. Also It shows feedback if you have to less energy to trigger the desired spell. NOTE: Energy in my game is called SHA.
-A lot of sounds have been added.

My brother starts doing the music for my app games

So my brother started to create the music for my app games! He normally does beats for rappers (using the name Biggie Ballzh) and studies Audio-Engineering. It’s really cool to work with the own brother and professional sound equiptment.

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https://twitter.com/biggieballzh

The Sha Man New Intro Loop
He created a new intro loop for The Sha Man, I updated the screen once more. As soon the christmas holidays are over and apple opens their service again Im going to hand in the new version.


(and yeah I fixed the spelling mistake in this game screen, „music“)
(names added as mental reference, since I don’t have a logo or such)

Marketing Channels Update and Creating a Mental reference!

Just a small update/note of what Marketing Channel I’m currently running.

Screen Shot 2013-12-28 at 02.16.33

-This beautiful Blog, gamemanifest.wordpress.com
-Twitter which still represents The Sha Man Game but soon will change to the new Project.
https://twitter.com/TheShaManGame
-Youtube Channel, I will run my own, because I think it can be a very powerful tool. I still have to create the Channel Intro Video. http://www.youtube.com/user/Shmaitotem
-The Facebook Page I share public as soon I reveal the name of my new app/game.

I don’t have a Development Team Name or Logo!
Right now I do my games without any reference to the developer, me. I have no brand, logo or visual representation that could stick in the mind of people. That’s pretty alternative and maybe also dumb. Even due it appears very egocentric I thought about labeling my games simply with my name in the beginning. „DAVID ZOBRIST PROUDLY PRESENTS..“

Thats pretty much it for now.

Testing iAd of apple

Since today and until the first days of 2014 I run a small banner Advertising for The Sha Man, I invested 100 Dollar and I’m already looking forward to what will be the result out of this investment.
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I do not really understand how  CPA and CPC work, even after I checked the definitions on wikipedia( I read rough), here the copied answeres in short form:

CPA (Cost per Action)

  • CPA = Cost to obtain a conversion

CPC (Cost per Click)

  • CPC = what you pay to get a click on your ad

Update 27.12.2013
So the campaign does not really seem to run well, I guess it has to do with the CPA to CPC setup I created. But the good thing is the money is not spend until the target actually is achieved. So I will just change the parameters if there is no big change until next year. (1.1.2014).

Update 30.12.2013
Still no big changes..

Update 13.01.2014
No real result on downloads or general attention towards „The Sha Man“, conclusion is fuck that shit.
iAd doesn’t work for me.