Interview – David Zobrist – Indie Game Developer

Got Interviewed a long time back ..around January 2014, together with dozen of other indie devs, by http://www.slideshare.net/rlousada/developer-interviews

Since it is not a very well organized site I re-posted it here:

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Developer Name: David Zobrist
How long have you been developing apps and how did you get started? I did paint level paper design for existing games and created simple stories in form of short comics when I was around But back then their were no real option to study in the technical / creative direction like game art or game design. I found my way back into my beloved field when I was 23 years old. I studied 1 year at the Games Academy Berlin and did a 1 year internship at YAGER Development right after. Which was a lucky first step into a big gaming studio that was busy developing Spec Ops The Line for the Xbox with 2k Games as Publisher. I was not part of that huge team at all. Instead I created game concepts and pitch material for many different ideas, in order for them to have a variety of future projects to work on after their game release. I had big backlashes when I got sick and could not work for 6 months, lost my girlfriend and my apartment. But I recovered and started of in a new Company as an Intern again but this time much better paid and with better perspectives for a real position. I worked at Young Internet later re-named to Goodbeans for 3 years. Starting off as an Quality Assurance Intern moving the carrier ladder up to a Quality Manager and finally to a Game Designer.As Game Designer I was responsible for Content, narrative, monetization and feature design. Through my experience as a Quality Assurance I was highly benefited with insights in all departments and was a crossroad for development. The company did major investment mistakes and broke down step by step, shortly before the sheep sank I decided to jump and this time on my own ship. I used the first day of my unemployment to organize my self-employment plans, visiting seminars and consulting an founding expert. Which helped me to create a bad ass business plan, where I used my pitching skills and his traditional/correct way of setting up all required documents to gain a Founding support from the government. Which worked out 3 months later and since beginning of this year I’m financially supported by Berlin until Juni of this Year, where I have to start living of my own profits. I released my first app „The Sha Man“ in December 2013 and the second one „Sha Cat“ 23. of April 2014. And now I hope to reach as many people as possible with my work to make my dream come true.What do you love most about being an app developer? 

The barrier to create digital experiences was never as thin as now, not long ago you had to be able to program in complex languages, this extreme focus on one field made you very valuable in companies but independence as an all rounder was almost impossible to think off. Who would do your Art? When it’s about games it was required to have at least one artist and one programmer. Also who would publish your work? There where many open questions and insecurities, today a 12 year old boy can find the tools and create his own app in a week and get it out there on the same market where the game giants fight for the attention of the crowd. I would have loved this possibilities as I was that young, In fact I would have never done something else. I love the possibilities you have as independent Artist and it will become probably even easier.

What’s the biggest challenge you face when trying to market your app(s)? 

Reaching the right people and knowing who I’m developing it for. Since I still think I have to find my own style I can’t really now how it will impact on the market. The whole business inflation makes you

fight for any kind of attention bad or good, the worst is to be not noticed. I kind of created a protective filter on my own psyche to not take it personal, I anyways would keep on developing success or not. It is what I love doing. There are several known ways how to gain attention for your app which would be: -Get featured by apple -> The golden key to success – They want universal builds and something that highlights their device – I was not featured yet -Get featured / Reviewed by the big boys such as Toucharcade.com or Pocketgamer.co.uk -Press release agencies (some free PrMac) – Youtube – post your gameplay / work in progress / trailers -Contact successful Youtubers to play your game – I see this one as one of the most powerful instruments right now -Google + Post your Game into the right Circles -> Add people get a following -Twitter Follow/Unfollow who doesn’t follow you -> get in contact with other indies -Facebook – Does not work for community building at all -> Good as Product page and for your players to ask questions later -Development Blog Its just nice also for yourself to see your work progress step by step – It also does spread your pictures into google searches -Post in Game forums – Google Admob – Pay for installs .. Sha Cat is the first game title where I did all of this, it came as a result of seeing the absolute urge after releasing my first title The Sha Man. Specially with priced titles you will need a community else it will just sink into the depths of the Appstore. I’m now always looking around for additional ways to promote my apps.Is there anything you would like to see changed or done differently in the App Store?

I think there should be a list for new titles not only high ranked, there are a lot of very nice indie titles which get no chance because how you get known if no one see’s you. A list for general new titles would be very fluid and alive and less controlled by the big boys which pump hundred of thousands into their iTunes presence/position.Any advice you would give to developers who may just be starting out?

Be sure it is what you love doing and you not just here to make the next flappy bird clone. The App Store has become a lottery business for many people, which is heart breaking to see for people who really love the art of games.Take a moment and find out more about David Zobrist andThe Sha Man at https://twitter.com/TheShaManGame

Crossroad – Security or step into the darkness

Wednesday I experienced an extreme down, I had to send away my girlfriend which came over. Since I couldn’t deal with anyone else and just had to be alone. She is awesome and understood the situation, she supported me since the beginning.

I arrived on a another big crossroad right now.
The founding which had financially backed me up the last 6 months, just expired. So I’m totally on my own with far to less income to survive of it. A ex-collegeau, Jakob Braunisch contacted me and told me about a job offer at King Berlin, the company which made candy crush, a position as level designer is available. This guy already organized another good job for me back than at Young Internet/Goodbeans. We had a very inspiring talk on a dinner together with his girlfriend, as a Result I made the newest game „1 Power“ which I handed in to Apple today.

But the point is that there would be now the choice to apply with the help of Jakob at King for the open position and become an employe again. This sounds perfect for the careful, fearful and sometimes wise voice in me, since I still could develop apps on the side.

But on this wednesday this exploded in me and ate me from inside out. I would not have the energy to continue doing what I do, I would delay or even abandon my real destiny, of course I would work on games at King and it would be awesome for my resume but…

It makes me so sad inside…but of course I have to live of something… But I just feel like I’m about to start.. maybe just a bit longer…I’m growing so much right now…

I have money left for the next 3-4 months and could save some extra 1-2 month by moving to my girlfriend and rent out my current place.

So sail to a save harbor or walk into the darkness to see what it brings?

I smile a Lot – A.k.a Nguyen Anh Duc

Today I want to introduce you guys to a good friend of mine, we both started of as interns at YAGER Development wayyyyy baaaaack than, in 2010. Since then he has risen to one of the most talented concept artists within the gaming industry. He currently works for Big Point Mississippi. I’m already looking forward to make a small app game with him. It will hit the app store like a meteor.
Nguyen Anh Duc charmarama_dn_tree_house_011

The main reason I write about this guy now is that he just started doing his own print’s on shirts.
Designing and producing all by himself at his home.

duc prints
Duc: „Screenprinting in the Bathroom! A Captains Delight lastminute Tshirt production for the Tuedeluet (https://www.facebook.com/events/295992833892128/?ref_dashboard_filter=upcoming)“

Duc Shirts
The online shop for the shirts is unfortunately not yet on air. But stay tuned and keep an eye on this one.

Check out all his stuff:

I smile a Lot – WordPress Blog
http://ismilealot.wordpress.com

A Captain’s Delight
https://www.facebook.com/acaptainsdelight?fref=photo

Tumblr
ismilealot.tumblr.com

My cactus: Pedro

That’s my new peyote cactus! His name is Pedro.

David Zobrist Cactus Mescalin

It’s actually a trippy cactus, causing psychedelic effects, which are used for religious purpose since a long time.
„The Native American Church (NAC) is an indigenous religion that uses the entheogen peyote (Lophophora williamsii) sacramentally to induce religious, shamanic, or spiritual experiences.“

To own it is totally legal you can buy it in normal plant shops, to consume it is totally illegal. I also heard it is a very harsh one and causes a massive hangover. So not the easiest way to role if you look for a trip.

What ever for now I only want to grow it, which takes around 1 year. I’m not sure I gonna try to eat it ever. If I try it, than in a country where its legal, obviously…

Have a nice and sunny weekend everyone!!!

We can’t ship it yet! Self-inflicted struggling

I realized that there is self created resistance against finishing and putting live a project.
Some times more, sometimes less.

You say to yourself it’s because „this is not right yet“. After a certain investment time this statement is not accurate anymore and hides a deeper inner struggle.

This struggle arrives through expectations, these arise unconsciously and start projecting identification on your work. You could argue that this is a good thing, since by becoming personal it makes you really care.

There is a dark site to this, the flip coin to the deal of total immersion.
This identification start’s creating resistance in you since you are becoming afraid it could not accurately express yourself or your talent.

This delay’s finishing it and happens mostly subconsciously, on the surface it will make you create reason’s „why“ it is not yet the time.

Exhausted from unawarely struggling with yourself and blaming the unfair conditions, you start avoidance strategies like setting new priorities and create distractions.

There is a mental grip of the pure innocent project that takes away it’s the air to breath.
What is the solution?

You might switch to something new and give it up entirely which would not be considered a solution and is you giving up. Or you force it through but lose the innocense of your project.
If you can effort the luxury you can put the project aside and take time, time to break the suppressing identification and its projected expectations.

My short definition of dreaming

Dreaming
Our reality making engine during sleep, not using the information coming in through the senses to shape our experience and instead using what already has experienced, confronting you with a clearer or more abstract version of your positive and negative encounters. Coming at you with an intensity which is in every day life blended out/ dimmed down by your persons tunnel of attention. This subconscious stream of manifesting information could even contain information of dimensional layers we normally not have access to at all..

lucid-dreaming1

That would be my spontenous definition.

Thoughts about Complexity, Mental Growth and Simplification

Analytic thoughts about complexity
So complexity refers to a system/process, it is an accoumlation of many components/related elements.
One thing without any sub-components can not be complex. Because it’s just one.
So in order to be complex it needs many components or many consequences related to the elements within the system.
Overwhelming complexity results in a felt failure or creates an spark of motivation which we call „Interest“, the mental crossroad is a result of not directly being able to grasp the idea or not being able to mentally surround the system/process.

The observer’s reaction towards complexity
Depending on the observer this can be interpreted as challenge to complete the mental picture or turn away from it. The observer behavior is dependent on past experiences and their outcome. If the person is used/told to being able to grasp it or not. The second factor is the relevance of the system/process for future encountered events/happenings. Some observers mainly focus on forming own mental structures of an complex system/process in expectation to get a future gain/benefit out it. This can lead to disappointment which can result in future avoidance of such effort.
The third factor is the urge to play, mental forming of a complex system/process without having future expectation towards an outcome of the the activity. These attributes coupled with the unbroken natural urge to play is the most fluent and natural way of growth, growth defined as the accumulation of own mental models of many complex systems/processes which connect/relate to other previous self constructed images of complex system/processes, which may before even have been generally seen as separate/unrelated, this is what we call innovation. It requires a mind of no expectations and regrets and a playful attitude towards the most complex systems/processes.

Unifying Simplification
An easy way to simplify something is to hide the system/process behind a mask/symbol. Create a single element out of it, which some one can more easily save within her/his own mental library. All complexity is hidden behind this mask/symbol and can easily be accessed within one’s own mind. The whole depth and it’s details do not need to be known since the overall concept is grasped.

This freedom of deciding if one wants to dig deeper into the plentyful connections and levels of complexity is what makes it more attractive to the observer. It gained the possibility to be fun/play.

Hanging around in the park and getting things done

David Zobrist 2014 April
Hi!
So my second game for iPhone is apple approved and will be automatically released 23rd of April. Let’s see how everything rolls:)
This weekend I went out with my girlfriend for some celebration and enjoyed Berlin and the beautiful spring weather in the park.

On monday I gonna brainstorm and start sketch the first update ideas for Sha Cat. What features will increase the attractivity of the app for new users? What will people gonna keep on playing? What could make them spread the word to their friends? But I gonna do all of this totally chilled in the park, letting go a little of this strong temptation to try to control everything and start more enjoying what I actually do. Since the main purpose of the whole things is exactly that.

Let’s create!