Apple just decided to quit their own Banner Advertising Service called iAD.
At the same moment allowing Ad-blocking apps to appear in the iTunes store.
Of course that lead to a lot of conversation specially between Indie game developers.
And the question if a free Ad monetised app is still a viable way to go.
A strong side of more established indies kind of seem to like the idea of going back to premium games, pay for the game upfront and no further purchases within the app.
Which I think to be illusive, a pay wall I see as a bad thing specially for us indies.
It will work if you get your premium game featured or already have thousands of waiting fans, but how many of us can count on that?
Of course Games can still be free and sell in-apps just as clash of clans or candy crush do without any additional advertising. But these in-app purchase sales are much less likely to happen for us indies too, specially consumables.
In an indie game you mostly do not have that server structure keeping all the players account data saved, there for buying something consumable that can not be re-gained in case of losing the mobile phone or just mistakenly deleting the app will be not a good selling point for the player.
Ads are enabling the small man to make a living of this craft as it lowered the wall to test out an indie game for a consumer. Allowing to block ads might be nice for apple and the consumer but does hurt the flexibility and opportunity to try out smaller alternative things as an indie developer.
On the other hand you could ad block on google play since „ever“ and my main ad revenue always came from google play. So the impact might not be to much of a big deal at all.
So far all my almost 40 gaming apps had no banner advertising on android while having iAD Banners for the iOS Versions.
Each month iAD Banners on iOS generated around 200 to 300 Euro but on Android nothing came from Banners only from interstitial Pop ups served by Chartboost (main revenue stream).
So I was missing out on roughly 50% of what I could earn with Banner ads, Gamesalad now launched their new update today added the option to add these Admob Banners for the Android Versions of the game.
As you can imagine im hammering out the android updates of my top performing 6 apps as fast as I can now to get that money rolling. Cant wait to see the first results 🙂
I like money.
Developer thoughts looking to the new iPhone 6, talking about chart boost sdk compared to iAd banners.
Since today and until the first days of 2014 I run a small banner Advertising for The Sha Man, I invested 100 Dollar and I’m already looking forward to what will be the result out of this investment.
I do not really understand how CPA and CPC work, even after I checked the definitions on wikipedia( I read rough), here the copied answeres in short form:
CPA (Cost per Action)
- CPA = Cost to obtain a conversion
CPC (Cost per Click)
- CPC = what you pay to get a click on your ad
So the campaign does not really seem to run well, I guess it has to do with the CPA to CPC setup I created. But the good thing is the money is not spend until the target actually is achieved. So I will just change the parameters if there is no big change until next year. (1.1.2014).
Still no big changes..
No real result on downloads or general attention towards „The Sha Man“, conclusion is fuck that shit.
iAd doesn’t work for me.