How to get Edgar into the PewDiePug Game

If we can reach the goal of 6’500 Facebook Likes we’re going to add Edgar to the mobile Game PewDiePug!
Let’s do it Bro’s!

https://www.facebook.com/pewdiepug
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iTunes:
https://itunes.apple.com/us/app/pewdiepug/id891039994?mt=8

Google Play Store:
https://play.google.com/store/apps/details?id=davidzobrist.pewdiepug2

Amazon App Store:
http://www.amazon.de/David-Zobrist-Pewdiepug/dp/B00MG531DU/

Virtual reality in the hands of Facebook

So Facebook bought „Occulus rift“ for 2 billion dollars. Is that a good or bad?
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What the hell is occults rift?
„Occulus rift“ is a virtual reality device, 3d glasses as you may now it from the movie „The Lawnmower Man“.
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These high end technology goggles enable you to emerge into 3d worlds by gaining a 360 degree view. Which translates your own head motions smoothly as never before. It all started as an indie kick starter project and quickly gained a lot of attention by dozen’s of investors and believers.

I heard about that virtual reality stuff before..didn’t really worked out..
Occulus rift obviously is not the first of its kind but in past the technology behind the 3d glasses was not efficient enough to guarantee a fluent conversion of head position into the virtual world. Now it is.

My personal experience with this magical new device
So there are a few demo’s I could try out a few months ago, one of them was sitting in a roller coaster.
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I must say it is an trip worth having, you totally are thrown in this other world. Except you don’t yet have the wind blowing into your face..
The ability to look around fluently in each direction you want, with seeing no way out of the virtual world creates a believable world in which you can immerse yourself.

What ever it does not yet work for the traditional type of games, where you move with mouse and keyboard in a 3d space, simply because your head is not used to receive movement commands from your hands. You will get nauseous.. I didn’t believed that (because I’m tough) but after around 10 minutes I had to stop it.

I see an early successful future for experiences where you don’t move, like siting on a chair while things around you happens or you are moving automatically as for example sitting in a mine car driving through a spooky gold mine, or being placed in a wooden cracky boat slowly cursing through a Jungle swamp.

Facebook owns it now!
First of all, for most gamers this sounds horrible because Facebook is the enemy. Farmville and similar games are more considered to be business models with game elements then the other way round and shine a corrupted light on our beloved games. Also Facebook appears like a big predator eating the innocent crowdsourced baby, which was just about to to do his first steps.

But to be honest if I would have the money I would have bought them too, everything else would be stupid. Think about the potential in the hands of Facebook, ok the device is cool but it is also nerdy as hell. You would never reach the mass market as effective as Facebook potentially can.

I look forward for any kind of virtual reality experiences/trips.

Facebook Ads – Waste of money and big harm to your product page

Don’t use Facebook Ads – It is scam
So I tried Facebook ads intensively on my first app game The Sha Man (250 euro) .
With the Sha Man Facebook page I ended up around 2100 Likes but suspicious is that my posts only get seen from around 10-40 people. With practically 0 engagement on the posts, no comments and no likes. So I checked a few of accounts and my doubts are confirmed some of them appear less human and very fake. It’s weird to become a victim of such a scam directly from Facebook itself.

It can destroy your Fan page:
Facebook decided to show some of your posts only to a slice of your actual following meaning the more fake users you have the harder it gets to actually reach real people. Very harmful to your page.
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This guy sums it up:

Consistent Presentation and in the World Wide Web

The cat has made a big leap in „cuteness“, I managed to make her face much rounder and cleaner. This will be the final version of her I’m pretty happy how she looks now.

I aligned all Marketing Channels now to represent „Sha Cat“ only, leaving my first game project „The Sha Man“ back and giving the stage to the Cat.

Like and follow me to support me on this journey!

On twitter:
https://twitter.com/TheShaManGame
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On Google+:
https://plus.google.com/u/0/+DavidZobristGames/
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On Facebook:
https://www.facebook.com/pages/Sha-Cat/160613200814704?ref=tn_tnmn
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I don’t have websites so far, I keep on using Facebook pages for all my products. For the first app back then I used Facebook Marketing (ads), which I will not do this time. Since you get a lot of likes but these „people“ do not really interact with the page content, so I have my doubts about their real existence.

I’m looking forward for a lot real people.

Best regards,
Dave

Marketing Post-Mortem

Hi guys! So I released my first mobile Game „The Sha Man“ about a week ago. I and my Girlfriend tried our best to give the Game some Attention.

Marketing/Promotion Steps:
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Facebook: Created a Facebook Page, with Diary like Content and Screenshots, we started with that around 1 Month before the Release.  After I reached around 43 likes via my own Friends I decide to boost the Page via the Facebook Promotion Option.

I quickly learned that you get the cheapest (most rapid like rate within paid time frame) from India and the Philippines. But their actual interaction with the Page Content equals zero. (almost as they get paid for it, or are bots?) So I guess if you want to use this Feature than target iPhone relevant Countries like United States, Germany, China, Switzerland….

I put in around 200 Euro and reached 2165 Likes within 10 days.

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Twitter: My Girlfriend created a Twitter Account and started to follow relevant Players, in order to get their Attention to us. This led to around 50 Followers from which 2 re-tweeted „The Sha Man’s“ Release, that was cool.

Youtube: I Created a Youtube Gameplay Video, simple Screen capturing.
Additionally I contacted like 12 Youtuber’s which review Games or do „let’s play’s“, two of them responded to upload some uncommented Gameplay on their Channel. One of them actually did. See here!

Websites and Blogs(Press): We wrote to around 20 Blogs and Websites such as Pocketgamer and Toucharcade (big players). Not one wanted to do an unpaid Review when they even responded.

Forums: We wrote our Promo Text and Links into different Game Forums. This kind of worked once we learned that they want Promo Codes to access to the Game for free. You can create 100 of them for each Version of the Game in iTunes Connect. A valuable Marketing Step.

Software Community: I created a Topic for my Game on http://gamesalad.com. I’ll got 250 views and nice motivational Feedback, of a very supportive and active Community. After that I created a second Topic with 10 Promo codes, within 2 days 7 where taken and proper Feedback given. That was encouraging and insightful! I handed „The Sha Man“ in for GameSalads Game of the Month. ( Not yet ended) But it looks like close to Christmas the amount of Games produced within the Community trippeled and some of them are very strong Competition.

Blog: I started to write this Blog. Not only for Promotion but to provide an authentic Experience from a Indie Game Designer.