Marketing Post-Mortem

Hi guys! So I released my first mobile Game „The Sha Man“ about a week ago. I and my Girlfriend tried our best to give the Game some Attention.

Marketing/Promotion Steps:
Facebook: Created a Facebook Page, with Diary like Content and Screenshots, we started with that around 1 Month before the Release.  After I reached around 43 likes via my own Friends I decide to boost the Page via the Facebook Promotion Option.

I quickly learned that you get the cheapest (most rapid like rate within paid time frame) from India and the Philippines. But their actual interaction with the Page Content equals zero. (almost as they get paid for it, or are bots?) So I guess if you want to use this Feature than target iPhone relevant Countries like United States, Germany, China, Switzerland….

I put in around 200 Euro and reached 2165 Likes within 10 days.

Twitter: My Girlfriend created a Twitter Account and started to follow relevant Players, in order to get their Attention to us. This led to around 50 Followers from which 2 re-tweeted „The Sha Man’s“ Release, that was cool.

Youtube: I Created a Youtube Gameplay Video, simple Screen capturing.
Additionally I contacted like 12 Youtuber’s which review Games or do „let’s play’s“, two of them responded to upload some uncommented Gameplay on their Channel. One of them actually did. See here!

Websites and Blogs(Press): We wrote to around 20 Blogs and Websites such as Pocketgamer and Toucharcade (big players). Not one wanted to do an unpaid Review when they even responded.

Forums: We wrote our Promo Text and Links into different Game Forums. This kind of worked once we learned that they want Promo Codes to access to the Game for free. You can create 100 of them for each Version of the Game in iTunes Connect. A valuable Marketing Step.

Software Community: I created a Topic for my Game on I’ll got 250 views and nice motivational Feedback, of a very supportive and active Community. After that I created a second Topic with 10 Promo codes, within 2 days 7 where taken and proper Feedback given. That was encouraging and insightful! I handed „The Sha Man“ in for GameSalads Game of the Month. ( Not yet ended) But it looks like close to Christmas the amount of Games produced within the Community trippeled and some of them are very strong Competition.

Blog: I started to write this Blog. Not only for Promotion but to provide an authentic Experience from a Indie Game Designer.


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