PewDiePug Edgar Work In Progress

Working on a small but highly anticipated! You will finally have the second dog in your PewDiePug mobile Game.
Once the Facebook Goal of 6500 Likes is reached he will arrive in your game and you will be able to select him through the left star menu. You will be able to switch between the two pugs with a simple click.

pewdiepug pewdiepie brofist games ios android maya edgar  Working on PewDiePug Edgar

The Amazon Store Version will have Edgar already today in a couple of hours.

Game Design Lessons by Extra Credit

I love this show, they have been around for a while. In-between they lost track of their core strength of the not game title specific, high level game design tips and tricks. But they seem to be back on the right road and here are some videos worth checking out if you plan to develop anything from the bottom up.

Make Your First Game: Basics

Minimal Viable Product

Game Design: Finding the essence of what we do

The market has blossomed, from the earliest baby steps to the booming industry the gaming market is today.
Mobile clearly being at the top of it, as everyone caries a smartphone, the digital extension of one self.
A smartphone is more than just a gadget, it is personal and empowering.

Any skepticism against the technology is already way back in our subconscious, as the spider creates the web to live in it – we create technology/tools that enrich our senses and capabilities. Humans are a part of nature and what ever we create is natural.

As the gaming field grows, more and more people call them self Game Designer, it becomes this fancy term of a prestige role „the creative“. Not that we should exclude anyone that wants to participate on this discovery. But there is as in any field people that just come for the money and trend, but they are not really connect to the core drive.
I don’t see myself as a game designer anymore. We are humans playing with the little kitten technology. We try to break down walls, go for a real connection, a real moment.


What we want are no titles or definitions. We are on the way toward something and the only way to ever reach it is in the activity itself.

That’s my call to all of you. Don’t read the tutorials and theories. Do it!  Just build, break down and do it again. Don’t lose yourself in the ideas of others.

Go for simplicity and innovation something that is closer to us not further away.

Interview – David Zobrist – Indie Game Developer

Got Interviewed a long time back ..around January 2014, together with dozen of other indie devs, by

Since it is not a very well organized site I re-posted it here:


Developer Name: David Zobrist
How long have you been developing apps and how did you get started? I did paint level paper design for existing games and created simple stories in form of short comics when I was around But back then their were no real option to study in the technical / creative direction like game art or game design. I found my way back into my beloved field when I was 23 years old. I studied 1 year at the Games Academy Berlin and did a 1 year internship at YAGER Development right after. Which was a lucky first step into a big gaming studio that was busy developing Spec Ops The Line for the Xbox with 2k Games as Publisher. I was not part of that huge team at all. Instead I created game concepts and pitch material for many different ideas, in order for them to have a variety of future projects to work on after their game release. I had big backlashes when I got sick and could not work for 6 months, lost my girlfriend and my apartment. But I recovered and started of in a new Company as an Intern again but this time much better paid and with better perspectives for a real position. I worked at Young Internet later re-named to Goodbeans for 3 years. Starting off as an Quality Assurance Intern moving the carrier ladder up to a Quality Manager and finally to a Game Designer.As Game Designer I was responsible for Content, narrative, monetization and feature design. Through my experience as a Quality Assurance I was highly benefited with insights in all departments and was a crossroad for development. The company did major investment mistakes and broke down step by step, shortly before the sheep sank I decided to jump and this time on my own ship. I used the first day of my unemployment to organize my self-employment plans, visiting seminars and consulting an founding expert. Which helped me to create a bad ass business plan, where I used my pitching skills and his traditional/correct way of setting up all required documents to gain a Founding support from the government. Which worked out 3 months later and since beginning of this year I’m financially supported by Berlin until Juni of this Year, where I have to start living of my own profits. I released my first app „The Sha Man“ in December 2013 and the second one „Sha Cat“ 23. of April 2014. And now I hope to reach as many people as possible with my work to make my dream come true.What do you love most about being an app developer? 

The barrier to create digital experiences was never as thin as now, not long ago you had to be able to program in complex languages, this extreme focus on one field made you very valuable in companies but independence as an all rounder was almost impossible to think off. Who would do your Art? When it’s about games it was required to have at least one artist and one programmer. Also who would publish your work? There where many open questions and insecurities, today a 12 year old boy can find the tools and create his own app in a week and get it out there on the same market where the game giants fight for the attention of the crowd. I would have loved this possibilities as I was that young, In fact I would have never done something else. I love the possibilities you have as independent Artist and it will become probably even easier.

What’s the biggest challenge you face when trying to market your app(s)? 

Reaching the right people and knowing who I’m developing it for. Since I still think I have to find my own style I can’t really now how it will impact on the market. The whole business inflation makes you

fight for any kind of attention bad or good, the worst is to be not noticed. I kind of created a protective filter on my own psyche to not take it personal, I anyways would keep on developing success or not. It is what I love doing. There are several known ways how to gain attention for your app which would be: -Get featured by apple -> The golden key to success – They want universal builds and something that highlights their device – I was not featured yet -Get featured / Reviewed by the big boys such as or -Press release agencies (some free PrMac) – Youtube – post your gameplay / work in progress / trailers -Contact successful Youtubers to play your game – I see this one as one of the most powerful instruments right now -Google + Post your Game into the right Circles -> Add people get a following -Twitter Follow/Unfollow who doesn’t follow you -> get in contact with other indies -Facebook – Does not work for community building at all -> Good as Product page and for your players to ask questions later -Development Blog Its just nice also for yourself to see your work progress step by step – It also does spread your pictures into google searches -Post in Game forums – Google Admob – Pay for installs .. Sha Cat is the first game title where I did all of this, it came as a result of seeing the absolute urge after releasing my first title The Sha Man. Specially with priced titles you will need a community else it will just sink into the depths of the Appstore. I’m now always looking around for additional ways to promote my apps.Is there anything you would like to see changed or done differently in the App Store?

I think there should be a list for new titles not only high ranked, there are a lot of very nice indie titles which get no chance because how you get known if no one see’s you. A list for general new titles would be very fluid and alive and less controlled by the big boys which pump hundred of thousands into their iTunes presence/position.Any advice you would give to developers who may just be starting out?

Be sure it is what you love doing and you not just here to make the next flappy bird clone. The App Store has become a lottery business for many people, which is heart breaking to see for people who really love the art of games.Take a moment and find out more about David Zobrist andThe Sha Man at

Sabba Keynejad

So I partnered up for the upcoming game app’s which go live this saturday (31.5).
Proudly presenting:

Sabba Keynejad
Sabba Key

Sabba Keynejad described in his own words:

 am a multi disciplinary design/developer soon to be graduating from Central Saint Martins. My work explores interaction, sound, data and experience. I like to create experiences people want to share and interact with, this is the driving force behind what I do.

You can check out a lot of his design projects on his website:

Screen Shot 2014-05-28 at 03.55.18

He also got interviewed from which belongs to the VICE blogging network.

His first released gaming app was directly featured by Apple, which is pretty impressive.

Download it here:

The last days I created a total new version of his first app since the gameplay wasn’t as advanced as the graphics. We made it more „flappy“, meaning hard and addicting. We want to get it live right before the big Fifa 2014 Football event starts off, so it maybe catches a wave to ride with. We also re-skinned it and changed a few variables to make it a tennis game which also connects to the other big sport event this year, which is Wimbledon 2014.  We already work on a totally new top secret project.

Sabba is a very engaged and inspiring person, he works like a maniac which pretty much aligns with me. I look forward to create a lot more of these exciting game projects with him. The first two projects will be shown here soon!

Sabba Keynejad Twitter:

My App Downloads and Statistics

The whole purpose of this blog, beside of show case my app’s is to be transparent about my struggles and results of being an full time indie developer.  I’m on my own feet’s since  almost 6 months now and would not be able to live from the income, so far. Actually this month my founding will end and I will have to survive of my savings.
Never than less this will not make me stop. It’s an awesome time with big up’s and down’s which make me feel alive and gaining a lot of experience. Also a lot of awesome people start getting in in contact with me and seek for collaberations. So I’m just starting.

Let’s look at the total period downloads, which are fantastic 1500 Downloads!
Screen Shot 2014-05-21 at 22.57.50

Obviously Sha Cat which I marketed the most is on the top of this list but right below follows Bumpy Ball, which had not marketing at all and was build within 3 days. Which is pretty insightful.

Let’s look about the strong peak points regarding downloads ( excluded The Sha Man, to weak and far off):
Screen Shot 2014-05-21 at 22.57.28
The first hill around 23. April is created by Sha Cat and the one around 10. May by Bumpy Ball.

As you see even without marketing Bumpy ball had a twice time stronger launch effect as Sha Cat.
So I wondered, why?

I figured three things there:
Name -It’s a very catchy Name and it starts with a „B“ and as another designer just told me the „New“ List on iTunes is listed alphabetical. Very big point for future titles.
Time –  Saturday, the weekend day boosts the initial downloads much higher than any week day.
Simplicity – Not only the gameplay but more important the Art is simple. By not making it specific and keeping it more generic it scares less people from downloading it. It becomes a digital „Cheeseburger“.

We can’t ship it yet! Self-inflicted struggling

I realized that there is self created resistance against finishing and putting live a project.
Some times more, sometimes less.

You say to yourself it’s because „this is not right yet“. After a certain investment time this statement is not accurate anymore and hides a deeper inner struggle.

This struggle arrives through expectations, these arise unconsciously and start projecting identification on your work. You could argue that this is a good thing, since by becoming personal it makes you really care.

There is a dark site to this, the flip coin to the deal of total immersion.
This identification start’s creating resistance in you since you are becoming afraid it could not accurately express yourself or your talent.

This delay’s finishing it and happens mostly subconsciously, on the surface it will make you create reason’s „why“ it is not yet the time.

Exhausted from unawarely struggling with yourself and blaming the unfair conditions, you start avoidance strategies like setting new priorities and create distractions.

There is a mental grip of the pure innocent project that takes away it’s the air to breath.
What is the solution?

You might switch to something new and give it up entirely which would not be considered a solution and is you giving up. Or you force it through but lose the innocense of your project.
If you can effort the luxury you can put the project aside and take time, time to break the suppressing identification and its projected expectations.